There is little doubt that in today’s competitive environment Customer Satisfaction & Retention measurement is a valuable corporate asset. However, not enough companies take a scientific approach to measuring it. Many companies deploy surveys to measure Customer Satisfaction but few use a precise, reliable and predictive methodology. And many end up with data that’s not […]

At BM Cambodia, we believe that you cannot manage what you do not measure. Our strong research and analysis backgrounds make us specialists in understanding how to ask the right questions. We have spent many years in developing and improving our analysis methodology to accurately predict which areas within your company environment will impact the most […]

Although much of our revenue is from Clients who conduct Customer or Employee surveys, as a professional marketing research company we are able to offer most types of research methodologies to our Clients, though our focus is primarily on Quantitative methodologies. There are so many different types of research methodologies and means to analyse data, […]

Mystery Shopping has fast become an essential part of an organization’s ongoing measures, particularly within the Retail & Leisure sectors. Customer training provides your staff with the knowledge and philosophy of what Customer Service is about. But not all staff will conduct themselves in the correct manner at all times. It has often been said […]

Our field and data processing teams provide quality data collection and processing for many overseas research agencies, including global players such as TNS Global & Nielsen. We have our teams of interviewers who can cover both urban and rural areas within Thailand and Cambodia. And we can arrange for data collection in other areas of […]