This project involves conducting a Central Location Test (CLT) for non-alcoholic beverages in two key locations: Phnom Penh and Kampong Cham province. The objective is to gather consumer feedback on various product attributes, including taste, packaging, and overall preference.
Scope of Work:
Target Locations: Phnom Penh & Kampong Cham
Fieldwork Execution: Organized testing sessions in controlled environments
Participants: Pre-screened consumers representing the target demographic
Data Collection: Surveys and sensory evaluations to assess product acceptability
Objectives:
Evaluate consumer preferences for different non-alcoholic beverage samples.
Analyze price, format and packaging appeal.
Gather insights to support product development and market positioning.
Expected Outcome:
The findings will help refine product formulations and packaging strategies, ensuring market readiness and consumer satisfaction.
