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The BM Cambodia team conducted a home usage test to assess consumer satisfaction and usage behavior of various infant powder milk brands. To understand how parents interact with and perceive infant powdered milk products, the BM Cambodia team carried out an in-depth home usage test. BM Cambodia organized a home usage test to gather real-life insights into the performance, acceptance, and preference of infant powdered milk among local households. As part of their market research, the BM Cambodia team implemented a home usage test to evaluate the effectiveness and appeal of infant powder milk in daily family routines. The home usage test led by BM Cambodia helped identify key drivers of trust and loyalty in infant powder milk products from the perspective of caregivers.



