Why Use BM Cambodia
Companies that rely on research not designed by a professional and experienced team risk investing resources in areas that may not be beneficial and could potentially harm their business. As a professional market research company, we believe there are several compelling reasons why clients should, and do, utilize our services.
Proactive Approach
We take full responsibility for the management and direction of the project, ensuring that it progresses smoothly and effectively. Our team is committed to guiding the project in the right direction, leveraging our expertise to make informed decisions at every stage. We maintain an open-minded approach, encouraging critical thinking and the questioning of traditional practices when we believe it is beneficial to the project’s success. Our goal is to foster innovation and explore new possibilities that may lead to better outcomes. When it comes to the results of the project, we prioritize transparency and honesty. Rather than simply telling you what you want to hear, we provide you with clear and straightforward information. We present the facts without embellishment or withholding any details that could be significant for your business decisions. This commitment to truthfulness empowers you to make informed choices that align with your goals.
Professional Experience
Engaging with market research firms globally for several years has equipped our team with a deep understanding of the industry. This extensive experience enables us to expertly design professional marketing research studies tailored to meet the specific needs of our clients. We also possess a strong command of the most suitable statistical analyses, ensuring we deliver accurate and actionable insights. In addition to our methodological expertise, our direct working experience spans a diverse array of industries and business functions. This broad exposure positions us uniquely to comprehend and empathize with the various business challenges and issues our clients encounter. We are not just researchers; we are partners who recognize the complex issues facing the marketplace and are committed to helping our clients navigate them effectively.
Local & International
Our managing director has extensive knowledge of Cambodian markets as well as other markets around Asia. Our managing director is Cambodian-born and rich in local market knowledge. This is a critical point, especially for our overseas clients who often wish to communicate directly with a Cambodian but who need to be assured that their contact has sufficient local knowledge. In addition, knowledge of different developed overseas markets and industries enables BM Cambodia to draw on previous experience and apply it to the local developing marketplace when appropriate. This approach fosters trust with our clients and enhances our ability to tailor solutions that resonate with the unique needs of the Cambodian market. By leveraging our director’s insights and our team’s diverse expertise, we aim to bridge the gap between international standards and local practices, ensuring successful outcomes for all parties involved.
Trust & Confidentiality
Trust and confidentiality are very important aspects of conducting any market research in Asia. Our clients entrust to BM Cambodia some of their most commercially sensitive materials and ideas, and one of the key reasons for our continued growth is our professional and honest approach. We guarantee to our clients that any and all information that we are privy to will be kept confidential at all times—before, during, and after a project. Our clients will never find that the results of their research project end up being used (or sold) for any other purpose or to any other third party. In addition, we are members of ESOMAR and adhere to the ESOMAR Code of Conduct for both clients and interviewees that governs marketing research companies worldwide. This commitment to confidentiality ensures that our clients can trust us with their sensitive information, fostering a strong and lasting partnership. We believe that ethical practices are the foundation of successful research and aim to uphold the highest standards in all our endeavors.
Entrepreneurial Spirit
We have the requisite motivation and ambition to succeed because we founded our own prosperous business. And we can only accomplish that if our partners and clients are successful as well. Through our research reports, we are committed to providing our clients with additional value. We apply the same spirit of entrepreneurship that made our own company so successful when we work on a client’s project. Since we run our own business and are not merely employees, we place the highest priority on every project’s success. We never forget that our clients are our greatest asset. Our goal is to establish enduring bonds based on mutual success and trust. By continuously providing our clients with top-notch insights and solutions, we hope to enable them to accomplish their objectives and prosper in their particular marketplaces.
Attention to Detail
While “location, location, location” may be true for real estate, “detail, detail, detail” is a must for research. From translations and choosing the best sampling method to interviewing and data entry, attention to detail is the backbone of any successful research project. We strive to ensure that our clients have the full picture and the right information before and during a project to avoid any “surprises” at a later stage. And we instill a sense of accountability into each and every team member at BM Cambodia, which translates into responsible project management and implementation. Implementation is not only about following a plan but also about adapting to new insights and challenges as they arise. By fostering open communication and collaboration, we empower our team to make informed decisions that enhance the overall quality and impact of our research efforts.
Quality & Reliability
Results of any market research survey are only as good as the interviewing and data analysis processes. Our experienced interviewing teams possess the ability and integrity to deliver quality and reliable interviewing for either B2C or B2B surveys. We do not outsource our fieldwork to another company and maintain a successful training programme for our interviewers that ensures quality and long-term loyalty to our company ? which ultimately benefits our Clients. We have separate teams of QC staff who provide additional checks on each interviewer?s questionnaires – checks for both logic and quality of interviews. And we use professional data processing software to ensure that responses from questionnaires are accurately entered and analysed, reducing the opportunity for errors during this stage.
Passion for Success
Only interested, experienced researchers with a passion and dedication to explore the local market place with renewed interest for each and every project can provide the right insights for a Client. We believe we have a team that can make the difference. Although we have the research tools to help us, we use these tools to sharpen our analysis – they do not replace our own thinking. At the end of the day, it is the people who count the most – and the people at BM Cambodia are the reason why our Clients continue to use us. And we like to think that we share the same passion as our Clients do when faced with business issues for which they need a market research solution.
