A key benefit of Focus Group Discussions (FGD) in market research is that they provide rich, qualitative insights into consumer attitudes, perceptions, and motivations. By facilitating interactive discussions among participants, FGDs allow researchers to uncover deeper emotional and psychological drivers behind purchasing decisions, preferences, and behaviors that may not be revealed through quantitative methods like […]

Using tablets for data collection offers a convenient and efficient way to gather information, especially in field settings, with options for offline data collection and real-time data access. Portability and Accessibility: Tablets are lightweight and easy to transport, allowing data collection in various locations, even in remote areas with limited internet access. Offline Data Collection: […]

This project involves conducting a Central Location Test (CLT) for non-alcoholic beverages in two key locations: Phnom Penh and Kampong Cham province. The objective is to gather consumer feedback on various product attributes, including taste, packaging, and overall preference. Scope of Work: Target Locations: Phnom Penh & Kampong Cham Fieldwork Execution: Organized testing sessions in […]

A national representative for media consumption among people age 15–55-year-olds in 15 provinces with the sample size of 900 plus 150 for outreach people exposures to the campaign. The study aims to analyze viewing patterns, preferences, and the impact of various media channels on this demographic. By synthesizing the data collected, researchers hope to gain […]

The project at Phnom Penh International Airport is truly remarkable. Our team completed 510 interviews with local and international passengers. The insights gathered from these interviews have provided invaluable feedback on the airport’s services and amenities. This information will be instrumental in enhancing the overall passenger experience and ensuring that the airport meets the diverse […]