A key benefit of Focus Group Discussions (FGD) in market research is that they provide rich, qualitative insights into consumer attitudes, perceptions, and motivations. By facilitating interactive discussions among participants, FGDs allow researchers to uncover deeper emotional and psychological drivers behind purchasing decisions, preferences, and behaviors that may not be revealed through quantitative methods like surveys. This helps brands gain a more nuanced understanding of their target audience, enabling them to refine products, marketing strategies, and customer experiences effectively.
